PepsiCo is a global brand known for beverages like Pepsi, Mountain Dew, Gatorade, and Tropicana, as well as snacks including Frito-Lay and Quaker Oats.
The objective of this project was to redesign and support branding for the Tumblr website of the 2013 Pepsi Pulse: LIVE FOR NOW campaign. This global initiative aimed to highlight live happenings at music and entertainment venues, allowing users to engage with real-time content and share their experiences with the brand.