— MediMeals

— MediMeals

Feel better and celebrate life healthier with MediMeals — a fresh new take on doctor-prescribed foods that naturally cure health diseases and ailments.

I was introduced directly to the CEO of MediMeals, Cory Glazier, when he was in the pre-stages of refreshing their marketing website, food packaging, brochure and medical examination paperwork.

  • Development

    2015 — 16

  • Client HQ

    San Diego, CA

To create a fresh, invigorating and welcoming experience for individuals prescribed or interested in MediMeals.

MediMealsObjective

MediMeals Objective
01

Product Essence

The plant-based foods prescribed from doctors of MediMeals are safer solutions against health conditions, such as heart diseases, diabetes, obesity, etc — so we wanted to cater the visual personality with a fresh, clean and welcoming ambience for the folks prescribed or interested in the product. Greenery and vegetables were heavily emphasized for each meals' plant-based ingredients.

02

Branding Extension

The color palette and visual identity for MediMeals was originally produced by a previous designer. However, I was able to tweak the typography to allow more flexibility and legibility in the logo usage amongst its many applications: website, brochure, examination paperwork, food packaging tray to shipping cartons the patients would receive on a weekly basis.

MediMeals Branding
MediMeals Avatar
03

Design Assets

Our journey started with conceptualizing and designing prototypes of the marketing website to promote their story and products. Afterwards, we tackled redesigning the tangible products such as food packaging trays, food tray sleeves, shipping cartons, brochures to medical examination paperwork — including mobile versions to quickly share patient results within the facility.

  • Kale Green

    #056728

  • Blueberry Blue

    #004E82

  • Ginger Brown

    #3C352F

  • Innocent White

    #EBEBEB

Figure 3.1Food Packaging Tray

MediMeals Food Packaging Tray
MediMeals Food Package Tray Collage

Figure 3.3MediMeals Program

MediMeals Brochure Program

Figure 3.4Sick VS Healthy

MediMeals Brochure Sick VS Healthy Overview

Figure 3.5Hero

MediMeals Hero

Figure 3.6Our Doctors

MediMeals Our Doctors

Figure 3.7Delicious Foods

MediMeals Delicious Foods

Figure 3.8Science-backed

MediMeals Science-backed

Figure 3.9Patient Form

MediMeals Patient Form

Cory Glazier

CEO and Co-founder

“Tam has been such a big part of MediMeals and we thank him for showing up like a rock star! We were grateful to have him on this project and have looked forward to seeing the design iterations.”

MediMeals Homepage

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